The creative, developed with 72andSunny LA, shows Wilson hosting a podcast-like program where she riffs on romance.

It is currently appearing on screens at various Major League Baseball stadiums.

Nature's Own and agency The Richards Group are putting their own twist on a classic fairy tale.

Flower Foods references nostalgia under its first campaign by The Richards Group to support the company's Wonder Bread brand. The creative shows an astronaut in space expressing "wonder" before he bites into a bread sandwich. The clip then transitions to a child doing the same while watching TV to suggest "Where there’s Wonder, joy will always follow." The media plan includes 15- and 30-second digital videos, as well as social-media support.

The Museum of Science in Boston promotes its BODY WORLDS & The Cycle of Life exhibit by exposing what's inside the human body.

ESPN is using images of players Aaron Rodgers and Saquon Barkley along with baby penguins to promote the network's Fantasy Football platform.

A new social-led campaign from Jim Beam highlights a real-life A/C technician, pool maintenance worker and refrigerator specialist to promote the Jim Beam Highball cocktail. These "Refreshionals" officially certify the Jim Beam & Ginger Highball as part of the first social media work created by digital agency R/GA. The summer-long campaign includes short-form social video content, custom GIFs, paid media, and experiential programming at bars in multiple markets. Jim Beam will also reward fans online with free Jim Beam Highball swag.    

Diesel and agency Publicis Italy are out with a new campaign that rewards those who disconnect from the Internet with the opportunity to win a red jumpsuit from the Emmy-winning Spanish caper series, "La Casa de Papel" now on Netflix.  Participants "join the band" by visiting www.diesel.co m/jointheband to follow the instructions that include disconnecting from the Internet, turning phones to airplane mode and sending a fax to win one of the 150 original suits from the series.    

Irish gambling platform Paddy Power's jokey campaign may not have paid off as expected. Tiger Woods exited the tournament early and didn't make the cut to the final two days of play.

As perception of traditional aquariums continues to turn negative, particularly among crucial younger audiences, the New England Aquarium is transforming from a cultural institution focused on ocean education into a global marine conservation organization. This new direction was largely driven by the aquarium's new President-CEO Vikki Spruill, who joined in August 2018 and previously worked in marine conservation and philanthropy. She collaborated with longtime agency partner Connelly Partners to leverage insight among consumers who want to feel like their actions have purpose, inviting them to join in on the aquarium’s mission to Protect the Blue Planet, simply through the cost …