• Havas' MLK Activation Features Artist Tyler Gordon
    Havas' New York building will be showcasing portraits from Gordon's "Icons Collection" series.
  • Proraso's 'What's Next' Campaign
    Italian shave brand share stories showcasing the personal relationships between barbers and clients.
  • Building A Bank Roll The Synchrony Way
    Financial Services company Synchrony is teaming with Giant Spoon, actress/producer Issa Rae and her music platform Raedia to introduce a modern day mixtape focused on different money-centric stories. Synchrony hopes to reach those with New Year money resolutions in a less overt manner than traditional advertising. The “Bank Roll EP” campaign taps emerging artists of color, such as Latasha, to harmoniously convey money matters, like saving money and building a stable financial future. The three songs included on the mixtape are free to listen to on Spotify, Apple Music, Tidal, and other streaming services. The album is also available for …
  • Vizzy Hard Seltzer's Take On 2020
    Vizzy Hard Seltzer is proclaiming 2020 was the worst year ever by reworking the classic 2000 song "Graduation (Friends Forever)."
  • Yeehaw: Jolly Rancher Says It's "Time For A Flavor Ride"
    The new campaign, developed by San-Francisco-based agency Erich & Kallman, features a toy-like jolly rancher.
  • Jim Beam Touts Highball As Refreshing Alternative To Beer
    Jim Beam Bourbon is kicking off the year with a campaign, developed with adam&eveNYC, that pitches a highball cocktail—in this case made with Jim Beam Bourbon and ginger ale—as a refreshing alternative to beer. The new campaign broke this week and will air throughout 2021 on more than 20 national TV networks, including MLB Network and ESPN2, AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC.  Beam's media agency is Starcom USA. In addition to media partnerships, the bourbon brand will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and …
  • Jif Enrolls In Gladiator School
    The creative tracks a fight between a confident student battling his much larger and wiser teacher.
  • Buffalo Wild Wings Sells 'Rally Caps' For 2021
    A Buffalo Wild Wings promotion sold limited-edition “rally caps” to fans to kick off the New Year. The idea is to spread the hope and optimism that rallying cries denote in the sports world more broadly.   “That’s a pretty good mindset to have for the country,” says a BWW spokesperson. “To view next year with the same optimism and hope as a sports fan. To build on the momentum of a new year to turn the tide…To rally together as a country and make 2021 the greatest comeback ever.”  The Martin Agency is responsible for helping the restaurant chain develop …