Financial Services company Synchrony is teaming with Giant Spoon, actress/producer Issa Rae and her music platform Raedia to introduce a modern day mixtape focused on different money-centric stories.
Synchrony hopes to reach those with New Year money resolutions in a less overt manner than traditional advertising.
The “Bank Roll EP” campaign taps emerging artists of color, such as Latasha, to harmoniously convey money matters, like saving money and building a stable financial future.
The three songs included on the mixtape are free to listen to on Spotify, Apple Music, Tidal, and other streaming services. The album is also available for download at TheRaedio.com.