Plenity, a new prescription weight management product from health startup Gelesis, has launched its debut brand campaign. The campaign was created with agency The&Partnership and includes TV, digital, social and out-of-home. The campaign, called “Rethink Your Weight Journey” highlights the fact that people using the new product don’t have to give up their favorite food or make dramatic dietary or lifestyle changes.

Papa Murphy's, which bills itself as a "take and bake" pizza brand, is launching its first brand campaign in years.

The work, from Omnicom's The Marketing Arm, will be seen in high-profile television events including the NFL championships.

Well Enterprises has selected Stagwell’s Gale as its new agency. The remit includes creative, media and social.  It is also tasked with developing a growth strategy for Wells, the parent company of Blue Bunny and Halo Top ice cream brands and ice pop brand Bomb Pop.  Creative duties will be split between Gale and sibling agencies, Observatory and Wolfgang for Bomb Pop, Blue Bunny and Halo Top, respectively.   Gale CEO Brad Simms said, “Wells was looking for a fully integrated marketing partner, and we look forward to helping them end-to-end, from audience definition to brand and media strategy to modern storytelling.”  …