Well Enterprises has selected Stagwell’s Gale as its new agency. The remit includes creative, media and social. It is also tasked with developing a growth strategy for Wells, the parent company of Blue Bunny and Halo Top ice cream brands and ice pop brand Bomb Pop.
Creative duties will be split between Gale and sibling agencies, Observatory and Wolfgang for Bomb Pop, Blue Bunny and Halo Top, respectively.
Gale CEO Brad Simms said, “Wells was looking for a fully integrated marketing partner, and we look forward to helping them end-to-end, from audience definition to brand and media strategy to modern storytelling.”
Gale's first work for the brands is expected to roll out in April 2022, including a national creative campaign for Bomb Pop.