by Amy Corr on Oct 31, 3:32 PM
Day of the Dead, a traditional Mexican holiday when families remember loved ones who have died, begins Nov. 1 and lasts for several days.
Grey Canada and
Bent Image Lab created a stop-motion, digital campaign to help
el Jimador tequila join in on the festivities. The campaign, #welcomeback, welcomes everyone to the party -- including the dead. Each 15-second spot features skeletons who aren't ready to stop celebrating the holiday. One skeleton is carded and the bartender tells him that "he's
decomposed so well." The
next video shows a bartender mixing a drink …