Day of the Dead, a traditional Mexican holiday when families remember loved ones who have died, begins Nov. 1 and lasts for several days. Grey Canada
and Bent Image Lab
created a stop-motion, digital campaign to help el Jimador
tequila join in on the festivities. The campaign, #welcomeback, welcomes everyone to the party -- including the dead. Each 15-second spot features skeletons who aren't ready to stop celebrating the holiday. One skeleton is carded and the bartender tells him that "he's decomposed so well
." The next vide
o shows a bartender mixing a drink ...