While previous campaigns have showcased real members discussing their experiences, new TV and online ads are set in a "Skeptics Anonymous" support group where the attendees grapple with the idea that it's actually possible to get real cash back for shopping online. In one of the spots, the scene opens on the group lying on the ground, indulging in "laugh therapy."
The ads feature actors Aaron Takahashi of "Mr. Robot" and Kimberly Robertson of "Twin Peaks," and were directed by Adam & Dave.
The TV ads will appear online via Facebook and other select outlets, including Ebates' social channels. Holiday-themed spots are planned for later this year. In all, there are three non-holiday and two holiday-specific ads, each with a :30-second and :15-second cut.