• NEW! NYPD Missing Persons Department Puts Face On Mannequin To Find Missing Boy
    What a wonderful idea: putting the face of a missing person on a faceless retail mannequin. "Invisible Faces" is a project involving the NYPD Missing Persons Department, local retailer K-Way and BBDO New York. The agency worked with a Brooklyn-based studio and portrait sculptor to create the face of Patrick Alford, Jr., a 7-year-old Brooklyn boy who went missing from his foster home about six years ago. The mannequin that will be on display in K-Way, a SoHo-based store that manufactures packable rain jackets. The store was chosen because of the large amount of foot ...
  • NEW! MC Hammer Hates Nails, Named Brand Ambassador For Command Brand
    Please Hammer, don't hurt 'em. MC Hammer is having quite the week. Not only does he star in an online campaign for Starburst, he was also named brand ambassador for Command Brand from 3M, which produces damage-free organizing and decorating products. The one hammer that doesn't like nails. Supporting the partnership is a TV campaign starring MC Hammer giving a DIY woman help in hanging a picture. Since he's MC Hammer, he resides in the woman's toolbox. He encourages the woman to use Command Brand picture hanging strips to hang frames, saving her wall from ...
  • NEW! MC Hammer Does A 'Juicy Raindance' For Starburst
    MC Hammer has resurrected his hammer pants as part of Starburst's "Unexplainably Juicy" campaign. Hammer created a "Juicy Raindance" that shows him dancing all over the Internet in front of iconic places, like Mount Rushmore, or just hobnobbing with unicorns. Whenever Hammer dances, juicy raindrops fall. The interactive print, digital and social campaign uses a partnership with Shazam to drive mobile users to a microsite to watch more than 30 short-form Hammer videos. If consumers Shazam the Starburst print ads, they are automatically directed to the Hammer Raindance site. DDB created the campaign.
  • Wyborowa Vodka App Challenges Users To Never Take The Same Route Twice
    Random iPhone App of the week: I guess you can never go home again if you take the Wyborowa Vodka challenge. The Wybo Pathbreaker app encourages people to never visit the same place or take the same route twice. It's fun for exploring new areas, but can only take you so far. The app uses GPS to determine a player's position and path, which is then presented on a map. Players can compete via a leaderboard, and there's a competition mechanic that enters the best explorers in a raffle to win a vacation for three ...
  • Need Help Picking A Presidential Candidate? Try VoterGuru.
    For those of you still undecided on a presidential candidate, check out VoterGuru.com, a site that matches users with declared presidential candidates. The company raised capital via Horizon Media's Incubator program, where selected business plans from Horizon employees receive start-up funding and development resources. VoterGuru tracks voting records and public statements of political candidates and compares user inputs with politician records to find the closest ideological match. Users answer 13 questions about topics like abortion, energy, education and welfare and the site tallies your best match based on how liberal or conservative you are.
  • New York Lottery Aims To Make Water Cooler Talk More Interesting
    Break up your boring routine by playing scratch-offs from the New York Lottery. You never know what might happen. Water-cooler talk about a rug stain was made personal in the first lotto ad. By adding a scratch-off to the mix, the stain went from looking like Australia to a co-worker. See it here. An IT guy makes a hammock from the company's Ethernet cables, shutting the entire company down. His level-headed colleague breaks up his routine by playing scratch-off games instead of potentially losing his job. Watch it here. "Take a Break from ...
  • Ally Launches 'New Car Smell' Campaign
    Who doesn't love the smell of a new car? Ally, an auto finance provider, built an amusing Web site that allows car buyers to customize their new car scent with the type of car they want to buy. Users select four fragrances from a bevy of options to create a scent unique to them. Select a fragrance name, car color and type, and you're ready to share your custom fragrance with friends on social media. If you're not in the mood to make your own fragrance, check out the gallery of options for compact ...
  • NEW! Bayer Crop Science Encourages Folks To 'Feed A Bee'
    Ally creates custom new car fragrances. Don't fall into a showhole. Let's launch!
  • NEW! Amazon Fire TV Prevents Viewers From Landing In A Showhole
    Amazon launched a pair of TV ads as part of its ongoing "Showhole" campaign, promoting its Fire TV product. When the end of a beloved TV series comes to end, a binge-watcher must decide what show to watch next before falling into a dangerous "Showhole," where there's nothing to watch yet so much to watch. "Couple" shows a husband and wife drifting apart during an awkward period when they decide what show to watch next. Thanks to the Fire TV, the couple remain close and watch their new series because: "make-up bingeing is the best." ...
  • NEW! McDonald's France Adds New York Street Food To Menu
    McDonald's France added some limited-time options to its menu that are inspired by the Big Apple. From now until May 30, a handful of products are available, with a nod to New York street food. There are two new burgers, one with original sweet mustard and a grilled cheese with bacon; a sharing box; two salads; a wrap sandwich; fries and sundae. Supporting the new menu is a pair of TV ads that bring New York drama to an overseas audience. In the first ad, a building in New York is engulfed in flames. Bystanders ...
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