launched a pair of TV ads as part of its
ongoing "Showhole" campaign, promoting its Fire TV
product. When the end of a beloved TV series comes to end, a binge-watcher must decide what show to watch next before falling into a
dangerous "Showhole," where there's nothing to watch yet so much to watch. "Couple" shows a husband and wife drifting apart during an awkward period when they decide what show to watch next. Thanks to
the Fire TV, the couple remain close and watch their new series because: "make-up bingeing is the best." See it here
. "Stuck" shows a man
suffering from "finale phobia." This will probably be a real diagnosis in a few years. Rather than panic, the man uses his Amazon Fire TV to guide his next bingeworthy obsession. Watch it here
created the campaign.