Who doesn't love the smell of a new car?
, an auto finance provider, built an amusing Web site
that allows car buyers to customize their new car scent with the type
of car they want to buy. Users select four fragrances from a bevy of options to create a scent unique to them. Select a fragrance name, car color and type, and you're ready to share your custom
fragrance with friends on social media. If you're not in the mood to make your own fragrance, check out the gallery of options for compact cars, a luxury coupe, hybrid, muscle car, sedan, truck, SUV
or family van. Some of the scents include yoga mat, smug, fanny pack, regret, roadkill and flannel. Grey Advertising
created the campaign.