• Out to Launch
    Every week new ad campaigns and websites are launched, and it’s hard to keep up with them all. Just this week, Absolut took its “Absolut Album Covers” effort online, a new public service announcement featuring Bruce Willis and first lady Laura Bush encouraged would-be parents to consider foster kids, and Adelante Hispanic Marketing unveiled a new website showing U.S. companies the keys to capturing the attention of Hispanic customers. Here are some highlights.
  • Out To Launch
    Every week new ad campaigns and websites are launched, and it’s hard to keep up with them all. Just this week Taco Bell came out with “Peel It Off & Win, Baby,” Sure Antiperspirant bounced back into the advertising scene with the re-introduction of its classic “Raise Your Hand If You’re Sure” campaign, and Playtex launched a new website for teenage girls. Find out about these campaigns and others you may have missed in this week’s edition of “Out to Launch.” This week's Out To Launch is available at: http://www.mediapost.com/eNewsletters.cfm?Nid=<:NewsLetterId:>
  • Out to Launch
    Every week new ad campaigns and websites are launched, and it’s hard to keep up with them all. To recap some of this week’s highlights: Levi Strauss & Company dare men to wear their jeans “dangerously low,” Coca-Cola Company has created a girl band to challenge the likes of Britney Spears; and PepsiCo. is testing out the acting abilities of Yankee heartthrob Derek Jeter. Find out about these campaigns and others you may have missed in this week’s edition of “Out to Launch.”
  • Out to Launch
    Every week new ad campaigns and websites are launched, and it’s hard to keep up with them all. To recap some of this week’s highlights: The Advertising Council announced that it is launching a series of Public Service Announcements created by its “Campaign for Freedom” that will debut just in time for Independence Day, United Airlines will send 4 lucky people to New York to play against John McEnroe during its sponsorship of the U.S. Open Tennis Tournament, and Tommy Hilfiger U.S.A. has a new website. Find out about these new campaigns and others you may have missed in this ...