$1 million campaign will run on Washington, D.C.-area cable television and social and digital platforms from Dec. 16 through early next year.

Rodman realizes George is getting the spotlight and pampered star treatment, while Rodman goes unnoticed.

Spot features "John Birk," armed with a college degree in "Citrus Technology," who has the exceedingly non-technical job of product demonstrator.

While banking is often rife with indifference, Truist promotes the idea that it brings care to everything it does.