• New Campaign For Corona Refresca Debuts
    Corona is out with a new campaign for its Corona Refresca malt beverage product called Let Flavor Reign. The work is from Walton Isaacson.  The campaign celebrates diversity and empowering women of color to take pride in expressing themselves by “crowning” them (a nod to the crown in Corona’s logo) and giving them the bold royal treatment they deserve.  Campaign work can be sampled here.  Corona Refresca was the company’s first non-beer product and introduced in 2019.  Ads in the new campaign will run across English and Spanish-language TV, print and digital including social media. …
  • Old Speckled Hen Ale Gets Foxy Endorsement
    The campaign taps into an audience that sees curiosity as a virtue.
  • VistaPrint Enlists Coppola To Direct Its Latest Campaign
    Printing and graphic design company VistaPrint is out with a new international ad campaign directed by Gia Coppola (granddaughter of Francis Ford and niece of Sofia).    The campaign promotes VistaPrint’s full range of printed product offerings and marketing expertise for small businesses, including vehicle wraps, window decals, menus and more.  The spot highlights how creative printed products can bring a sense of pride and excitement to small business owners in a fun and meaningful way.   The campaign is live with spots in various channels across the U.S., France, Australia and Canada.
  • Charging A Chevy Bolt Is Much Easier Than Being A Mom
    Chevrolet is out with a pair of new national TV spots promoting its Bolt electric utility vehicle.
  • Caron Treatment Centers Teams With WebMD As Part Of New Campaign
    Caron Treatment Centers has launched a new creative campaign purporting to show how its tailored approach to addiction treatment is a more successful model of care than others. The work is from independent agency Allen & Gerritsen. The agency notes research that reportedly shows Caron’s patients have a 94.4% rate of recovery at 90-days post-treatment, whereas other treatment centers have at least double the relapse rate of Caron in that same time frame.  
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