by Amy Corr on Mar 30, 4:10 PM
Extreme outdoor campaigns and guerilla marketing efforts. Let's launch!
by Amy Corr on Mar 23, 4:00 PM
Pier 1 ditches celebrity endorsers. Dasani gets the animals talking. Falcons hawk beer. Voicevertising! Let's launch!
by Amy Corr on Mar 16, 4:04 PM
Food. Dragons. A Pirate's Blog. Let's launch!
by Amy Corr on Mar 9, 3:55 PM
Sports. Cars. Underwear. L'amour. Let's launch! Online dating site eHarmony.com has launched a TV, radio, print, and direct response campaign using the Natalie Cole song "This Will Be," keeping with its theme of "Everlasting Love." TV and radio spots focus on eHarmony's year-to-year growth and expand on a prior campaign that features real couples that met through eHarmony. The TV ads are running on various cable networks throughout the second quarter of 2005. The ads feature 3D graphics that illustrate eHarmony's approach to matching compatible personalities. Donat/Wald Company created the campaign.
by Amy Corr on Mar 2, 4:03 PM
Subway line brings riders back to the Wild Wild West. Bridgestone launches largest campaign since the 80s. Gay.com "comes together." Let's launch!
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