• Out to Launch!
    Another week, another bunch of launches. This week we've got a thirsty Santa, free e-cards, and one very strange choice for a lipstick model. News from the White House has the State Department launching an advertising program offering rewards for information leading to the arrest and conviction of Palestinians who killed Americans in Israel and on the West Bank and in Gaza. The two-pronged campaign will be through radio and the print media. The department's website will also post the FBI's 22 "most-wanted terrorists."
  • Out to Launch!
    Another week - another batch of launches. This week we ask the question: what would Gandolf look like with a milk mustache? Let's Launch! AT&T Wireless Services Inc. has "taken over" the homepages of seven major websites in a first-of-its-kind holiday blitz. The brainchild of Avenue A and White Horse, the campaign is a five-day rich media advertising bonanza on Ask Jeeves, Weather.com, About.com, CBS Marketwatch, CNET, ZDNET, and My Simon. The online segment of AT&T Wireless Services' multi-channel holiday promotion was designed to increase awareness of AT&T Wireless Network Quality and ...
  • Out to Launch!
    Time to Launch again. This week we have famous hands, famous fists, and fine fashions. You guessed it, this is Out To Launch. As part of Capital One's sponsorship of ESPN's Bowl Week and the Capital One Florida Citrus Bowl, the company has teamed up with ESPN's SportsCenter anchors Kenny Mayne and Trey Wingo to create a television commercial spoofing Capital One's "What's In Your Wallet?" advertising campaign. The commercial made its on-air debut on Saturday, December 3rd on the ESPN networks. The ad features a hoard of ...