• Out to Launch!
    Your weekly dose of launches is here, and this week we have an elf, soccer players, and Tim Allen. With that line-up, it’s definitely time for Out To Launch. A small, round, chewy breath mint called Mentos Cool Chews is set to be the mint of peace, love and happiness based on the national print and television campaign. The campaign positions the mint as the friendly, enjoyable means to freshen your breath. The new print campaign includes taglines like: Reject the Established ...
  • Out to Launch!
    Out To Launch is coming to you a day early due to the Thanksgiving holiday, but we're full of interesting launches nonetheless. So grab a Perrier and check out Britney Spears, Santa Claus, and a robotic duck named Mr. Quackers! Let's Launch! In 1931 The Coca-Cola Company commissioned artist Haddon Sundblom to create what became the first portrait of Santa Claus and this year, to celebrate the portrait’s 70th birthday, Coca-Cola is creating the first animated commercial featuring Sundblom's version of Santa. With the help of Academy Award-winning animator Alexandre Petrov the original portrait will be transformed into an ...
  • Out to Launch!
    It's time to go Out to Launch again, with your weekly dose of ad campaign and website launches. This week is full of drama, as we bring you PlusGuys wrestling with the March of Dimes. Confused? Read on. On the ad campaign side, the Washington State Chapter of the March of Dimes has launched a statewide marketing campaign to generate corporate support for WalkAmerica, an annual March of Dimes event that raises funds to help save premature babies and those born with birth defects. The integrated campaign includes print advertising, radio, direct mail, and web/interactive. The goal of the "Take ...
  • Out to Launch!
    It's time for launches again, and this week's Out To Launch starts at the grocery store. Enjoy! Alka-Seltzer has unveiled a product that will finally help those who have a little too much fun on the weekend. Alka-Seltzer Morning Relief is meant to cure, yup, you guessed it, the dreaded hangover. In a 15-second spot for the product, a man is shown waking up. He has a flashback to the night before, and a voiceover asks, "Wish you could undo what you did last night?" The ad ends with the line "Feel better than you should."
  • Out to Launch!
    This week's edition of Out To Launch includes everything from beer, to candy, to cars. Erik Estrada and Harry Potter make appearances as well. Intrigued? Good, because it's time to go Out to Launch. Diet Dr. Pepper will launch three new :30 television commercials in 2002, continuing the advertising thematic claim that "not everything is as good as the original, but Diet Dr. Pepper is." There will also be :15 versions of these commercials, all aimed at the brand's 18- to 49-year-old core consumers. Produced by Young & Rubicam New York, the trio ...