• NEW! Antoine Griezmann Is Perfect Wingman In Puma Fragrances Campaign
    To launch Puma Fragrances BodySprays, L'Oreal created a digital campaign starring French soccer star Antoine Griezmann and his signature post-goal hand gesture. Griezmann is the perfect wingman for guys who need to step up their game. Whether it's a guy with a mullet haircut, or a man who brings his lady to see a romantic view of a highway, Griezmann makes sure that each date ends on a high note. Even if that means giving one guy an impromptu haircut in the middle of a movie theater or skywriting a romantic message to save ...
  • PlayStation Launches #GameIsNeverOver
    PlayStation signed a 3-year partnership with the French sports institute INSEP. To support this, PlayStation created #GameIsNeverOver, an animated online video that pays tribute to the hard work and dedication athletes put in on a daily basis. Training never stops for these athletes, and the Tokyo Olympics are just around the corner -- 2020. Like professional athletes, gamers must have the mental grit and focus to achieve their goals. When one match is over, another one is just around the corner. TBWA\Paris created the campaign.
  • Mellow Mushroom Launches First National TV Campaign
    Pizza chain Mellow Mushroom launched its first national TV campaign, "Clinically Proven," which pokes fun at the countless medical ads seen throughout our favorite shows, especially during football. In "Cravings," a man suffering from irritability and moodiness is put in a better mood when he visits Mellow Mushroom. "Ask your doctor about Mellow Mushroom. She may want to come with you." "ED," mocking erectile dysfunction ads, features an older couple in the mood... for pizza. If you hang at a Mellow Mushroom for more than four hours, though, you might want to go ...
  • The New York Times Debuts NYT en Espanol App
    Random Android App of the week: The New York Times debuted an NYT en Español edition of its news app for Android users that features all the content available on The New York Times en Español Web site. Users who download the app can switch to the NYT en Español edition by visiting the app's Settings to toggle between English and Spanish versions. The app defaults to the Español edition for users who set their device language to Spanish. Similar to NYTimes.com/es, all content on the app is free and does not count against ...
  • NEW! Boy Wins Girl's Heart With Butter In Ad For KerryGold
    Awkward hugs, pizza and butter. Or, a typical day in my life. Let's launch!
  • NEW! 'A Perfect Day' With Samsung Mobile
    Kids these days are techno-savvy, yet they also want to enjoy life and socialize with friends, as shown in a 1:45 video for Samsung Mobile USA. "A Perfect Day" follows a group of young friends exploring their city, making new friends and viewing life through various items of technology. The pals video their skateboard moves from every angle possible, show a bodega owner a virtual reality world, pick up chicks at the pool by playing the skateboard video and answer a phone call from Mom via the Gear S3 watch. Meanwhile, I'm lucky I ...
  • NEW! MSF Targets Millennials In Latest French Campaign
    Wieden+Kennedy Amsterdam created a 90-second video for Médecins Sans Frontières (MSF), known to us stateside as Doctors Without Borders. Running in France, the campaign targets a young audience -- 18- to 35-year-olds -- to make charitable donations in exchange for unique rewards. An online crowdfunding platform hopes to raise 1 million euros in 60 days. Twenty rewards are paired with various levels of donations, from exclusive apparel collaborations with French brands Maison Kitsuné or Paris Nord, to dining with an MSF doctor or a personalized autographed guitar from Muse. French actor Ahmed Dramé stars in ...
  • NEW! Andrew Garfield, Jo Hart Awkwardly Hug In PSA For Youth Mentoring
    Andrew Garfield and Jo Hart team up to perfect the awkward hug in a PSA for nonprofit organization Youth Mentoring. The company launched a "Hug It Out Challenge" on ChallengeMaker.com that encourages people to submit videos of themselves until Dec. 31 giving a 20-second hug, or donating to Youth Mentoring. Pomegranate Films created a 3:00 video with a '90s throwback vibe starring Garfield and Hart learning to hug. Most of us forget how valuable a hug can be and this PSA depicts hugging like it's a new, fancy product that everyone is dying ...
  • Ricola Launches Daily Drop, Site That Monitors Allergy, Flu Reports
    Ricola throat drops launched The Daily Drop, a Web-based application that aggregates real-time cold, flu, weather, allergy and asthma outbreaks in your area. Once users enter their location, they are asked how they feel: sick, OK or fantastic. The app them loads current temperatures, dust/dander and mold readings, pollen count, flu count and air quality. Blue Chip Marketing created the site, using real-time, localized data APIs from Accuweather, Eventful and Twitter.
  • Gipper App Allows Users To Share High School Sports Videos
    Random iPhone App of the week: Gipper is a free sports video highlight sharing app that allows users to post, organize and share content by sport and/or high school. The app was created by Matthew Glick, a sophomore Division 1 soccer player at Colgate University. Using the app, players, parents, coaches, schools and club teams can share their best sports moments within their communities. The app allows users to search for and filter by sport and by teams associated with any high school in the U.S., and to comment on videos. The app also ...
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