signed a 3-year partnership with
the French sports institute INSEP. To support this, PlayStation created #GameIsNeverOver
, an animated online video that pays tribute to the
hard work and dedication athletes put in on a daily basis. Training never stops for these athletes, and the Tokyo Olympics are just around the corner -- 2020. Like professional athletes, gamers must
have the mental grit and focus to achieve their goals. When one match is over, another one is just around the corner. TBWA\Paris
created the campaign.