PlayStation Launches #GameIsNeverOver

by Amy Corr @MediaPostOTL, November 30, 2016

PlayStation signed a 3-year partnership with the French sports institute INSEP. To support this, PlayStation created #GameIsNeverOver, an animated online video that pays tribute to the hard work and dedication athletes put in on a daily basis. Training never stops for these athletes, and the Tokyo Olympics are just around the corner -- 2020. Like professional athletes, gamers must have the mental grit and focus to achieve their goals. When one match is over, another one is just around the corner. TBWA\Paris created the campaign.

ad campaign, video

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