
Andrew Garfield and Jo Hart team up to perfect the awkward hug in
a PSA for nonprofit organization
Youth Mentoring. The company launched a "Hug It Out Challenge" on
ChallengeMaker.com that
encourages people to submit videos of themselves until Dec. 31 giving a 20-second hug, or donating to Youth Mentoring.
Pomegranate Films created a
3:00 video with a '90s throwback vibe starring Garfield and Hart learning to hug. Most of us forget how valuable a hug can be and this PSA depicts hugging like
it's a new, fancy product that everyone is dying to get their hands on. The longer the hug, the higher the rate of empathy, so get out there and hold onto that hug a smidge longer than usual. It's for
your health!
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