• NEW! The Cost Of Living Below Poverty Level
    "I met someone." His name is #BusterTheBoxer. Let's launch!
  • NEW! The Salvation Army Uses Facebook's 360 Image Feature To Illustrate Hidden Poverty
    Salvation Army launched "Poverty Isn't Always Easy to See -- Especially During the Holidays," a social media and TV campaign depicting families living in poverty in plain sight. To encourage donations, Salvation Army Canada used Facebook's 360-image feature to show how a closer look at a happy family life can find cracks in the facade. Facebook posts initially resembled sweet holiday cards. Using the 360-image tool allowed viewers to move to other parts of the card, which happened to show each family's house. Lamps were missing lampshades and bare, extremely minimal necessities were found ...
  • NEW! Match.com Promotes Serious Relationships With 'I Met Someone'
    The moment your introduce your family to the person you're dating is the moment casual dating becomes a serious relationship. The latest campaign for Match, "I Met Someone," seeks to capture that moment, when people decide it's time to tell their inner circle about the new person in their life. The 30-second spot features friends out for coffee, a single mom eating ice cream with her kids, a man on the phone with his mom, a woman getting a ticket and a woman at a family dinner. Each one has exciting news to share, telling ...
  • NEW! Meet #BusterTheBoxer In Christmas Ad For John Lewis
    Meet Buster the Boxer in John Lewis' 2016 Christmas ad, created by adam&eveDDB and directed by Dougal Wilson of Blink Productions. The 2:10 video stars a lovable family pet and his secret love of jumping. It all stems from watching the young daughter in the house constantly jumping on her bed. For Christmas, Mom and Dad buy her a trampoline. Dad assembles it, during the night's cold darkness, just before Christmas. Buster is intrigued by the large contraption, unaware of its use until a family of foxes, a skunk, squirrel and a hedgehog ...
  • NEW! Lidl Ireland Launches Christmas Campaign
    Lidl Ireland launched "Homecoming," its Christmas campaign that highlights the importance of family being together -- not gift-giving -- during the holidays. An Irish family recreates Christmas for their elderly father in their old family home. This place is a mess; no electricity, boarded-up windows, dust, dirt, you name it. This doesn't deter the family from cleaning and decorating the home, just like it was in the past. When his daughter picks him up, the father is fondly staring at a picture of him and his late wife in front of the old home. ...
  • San Francisco Dept. Of Environment To Residents: Compost!
    The San Francisco Dept. of the Environment is encouraging residents to compost their food by targeting foodies and making it a "want" rather than a "need" chore. Created by School of Thought, "Real Foodies Compost" explains in 30 seconds or less some food items than can be composted and placed in the green bin. Coffee grinds with filters, fruit rinds, banana peels, eggshells and chicken bones are just some of the many compostable items thrown away as trash on a daily basis. The ad ends by directing viewers ...
  • Bojangles' Restaurants Offers Random Acts Of Chicken And Biscuits
    I could use some random chicken and biscuits right about now. Bojangles' Restaurants surprised travelers, students and people at the laundromat with chicken, biscuits and iced tea. The first "Random Acts of Bo" took place at an airport's baggage claim. Along with luggage appearing, 180 boxes of food and drink came out. This is essentially my dream travel experience. At a local laundromat, a vending machine was added for consumers to choose one of three Bojangles options -- then a set of hands came out of the machine, with a fresh Bojangles' order. ...
  • Cathay Pacific Launches Tour Book, 'Life Well Travelled Hong Kong'
    Random iPhone App of the week:Cathay Pacific Airways launched "Life Well Travelled Hong Kong," a digital eBook featuring the sights, scenes and soundscapes of 17 different places around the city, such as an off-the-beaten-path teahouse, an art-filled hotel, and a monastery set into the side of a mountain. Each location comes to life with stunning photography, digital video and audio clips. Spontaneous consumers can even book airline tickets straight from the pages. MRM//McCann created the campaign.
  • Tommee Tippee Launches Cutest Cause
    Tommee Tippee launched "The Cutest Cause," a campaign that remains true to its word. The brand's Ultra Bottle is touted as the only baby bottle moms will ever need, so why not donate your old baby bottle to a good cause, like the Cincinnati Zoo nursery? Orphaned baby animals can put old bottles to good use, and Tommee Tippee makes the donating process easy. The Cutest Cause hang tags on Ultra Bottle packages in Babies 'R Us stores that include prepaid shipping labels addressed to the Cincinnati Zoo nursery. All customers need to do ...
  • NEW! United States Postal Service Bows Christmas Campaign
    Christmas ads, awkward family texts and fried chicken. Let's launch!
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