NEW! Lidl Ireland Launches Christmas Campaign
- by Amy Corr @MediaPostOTL, November 16, 2016
Lidl Ireland launched "Homecoming," its Christmas campaign that highlights the importance of family being together -- not gift-giving -- during the holidays.
An Irish family recreates Christmas for their elderly father in their old family home. This place is a mess; no electricity, boarded-up windows, dust, dirt, you name it. This doesn't deter the family
from cleaning and decorating the home, just like it was in the past. When his daughter picks him up, the father is fondly staring at a picture of him and his late wife in front of the old home.
Emotions are high when the family is all together at the spruced-up home. The man gets nostalgic when he looks at an empty chair next to him at the dining room table. Thinking about his late wife, his sadness turns to happiness when his young granddaughter sits in the chair. Chemistry created the campaign.
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