Meet Buster the Boxer in
John Lewis' 2016
Christmas ad, created by
adam&eveDDB and directed by
Dougal Wilson of
Blink Productions. The
2:10 video stars a lovable family pet and his secret love of jumping. It all stems from watching the young daughter in the house constantly
jumping on her bed. For Christmas, Mom and Dad buy her a trampoline.
Dad assembles it, during the night's cold darkness, just before Christmas. Buster is intrigued by the large contraption,
unaware of its use until a family of foxes, a skunk, squirrel and a hedgehog emerge from the shadows and put the trampoline to good use. While they have a blast, Buster watches from inside, jealous
and angry.
On Christmas morning, the girl bounces out of her bed and outside to see her gift. Just as she's about to climb inside and bounce till her heart's content, Buster cuts her off,
leaps in and has himself a merry little Christmas. As Buster jumps, the girl and her parents can only stare, with mouths agape.
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