Orphaned baby animals can put old bottles to good use, and Tommee Tippee makes the donating process easy. The Cutest Cause hang tags on Ultra Bottle packages in Babies 'R Us stores that include prepaid shipping labels addressed to the Cincinnati Zoo nursery. All customers need to do is affix the shipping label to the package and insert their used baby bottle.
Check out a 60-second video of adorable baby animals being fed with donated bottles. McCann New York created the campaign.