Tommee Tippee Launches Cutest Cause

Tommee Tippee launched "The Cutest Cause," a campaign that remains true to its word. The brand's Ultra Bottle is touted as the only baby bottle moms will ever need, so why not donate your old baby bottle to a good cause, like the Cincinnati Zoo nursery?

Orphaned baby animals can put old bottles to good use, and Tommee Tippee makes the donating process easy. The Cutest Cause hang tags on Ultra Bottle packages in Babies 'R Us stores that include prepaid shipping labels addressed to the Cincinnati Zoo nursery. All customers need to do is affix the shipping label to the package and insert their used baby bottle.

Check out a 60-second video of adorable baby animals being fed with donated bottles. McCann New York created the campaign.



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