The Dallas Mavericks and Clear Channel Outdoor are introducing what they say is the largest OOH augmented reality activation to date in the U.S.
Jersey Mike's Sub sandwich chain is pivoting away from highlighting the sandwich to focus on key "moments" consumers have with the brand.
Two new campaigns are taking divergent creative strategies to raise awareness about new game releases. PlayStation and BBH NY are supporting the PS4 Pro launch by showcasing the platform's high-depth imagery thanks to 4K-TV Gaming. In “Vampire Hunter,” the standard fang-biting scene is ended after the vampire becomes fixated on the victim’s timepiece. The other two spots use similar creative themes, with “Armor" showing two medieval knights discussing armor patterns while battling each other in a sword fight. "Foxhole" features combat soldiers whose attention is temporarily sidetracked by their environment. This digital campaign will primarily appear via social, and ...
The "Dunks or Threes" spot features hip-hop artist Travis Scott, social media influencer Famous Los, and NBA legend Julius "Dr J" Erving.
Campaign leverages research that finds 33% of millennials fear debt more than death.
Manhattan Mini Storage and agency Concept Farm are out with a new campaign as the brand turns 40. The “Mini storage. Maximum you” effort comes to life through two creative executions: the "Manhattan Mini Stories" content series and the launch of the “Storage Guru.” The Storage Guru is designed to represent a long-time customer who has achieved "storage nirvana" and provides his advice through sage one-line messages. Some ads in the new campaign poke fun at the Trump Administration. Running across billboards, other OOH ads, digital and social spots, messages include "We're all for cleaning out cabinets, but seriously, Donald?" ...
The Ad Council, Truth Initiative, and the U.S. Office of National Drug Control Policy (ONDCP) are expanding the five-month Truth About Opioids campaign to address withdrawal and treatment. The “Treatment Box” creative, developed with 72andSunny, features 26-year-old Rebekkah's treatment experience with opioid addiction. Three full days of filming is being transformed into snippets that run across a multimedia installation in New York City where people are directed to visit opioids.thetruth.com to learn more about the initiative. The media strategy targets youth and young adults and media commitments have been made by NBCU, Vice, Viacom, Soundcloud, Spotify, Facebook, Google and ...
Perry Ellis has a new campaign for its Savane brand that parodies pharmaceutical advertising by diagnosing a new ailment called "Pants-itis."
A new campaign shows Brady surprising winners of the Publishers Clearing House sweepstakes.
A series of videos promote the cause-related project, which helps families get back on their feet by fixing their cars.