The Dallas Mavericks and Clear Channel Outdoor are introducing what they say is the largest OOH augmented reality activation to date in the U.S.
The back of the Downtown YMCA building, which is part of a busy intersection, has been taken over with a 68’ x 193’ mural, featuring the team's player Dennis Smith Jr.
Fans seeking the augmented reality enhancement visit Mavs.com/AR for details and gain access via the Facebook filter. When activated, the point guard is shown dunking the ball.
The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Mavericks.
ThIs wallscape will be active through December and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.