Madwell is partnering with the all-digital wireless carrier Visible to develop the brand as the company seeks to raise awareness about its services in the U.S. Working across both its Brooklyn and Denver offices, Madwell’s team developed everything from the brand voice to motion and digital content, influencer kits, and immersive experiential installations, including the “404 Store Not Found” out of home campaign, featuring empty storefronts across NYC, Denver, Boston, Seattle, Chicago, and Philadelphia wrapped in bright Visible blue. The campaign is designed to give consumers a glimpse of future of phone service, which Visible contends will be seamless, simplified, …
The "Game Recognize Game" creative intermixes images of the team's past basketball history with current players.
The company has expanded its focus from primarily lower-end Medicaid patients to attempt to become one of Massachusetts' largest health plan providers.
Canadian Mist is evolving its recent brand messaging to give people permission to enjoy their whiskey without the need to impress others.
Campaign brings back the cereal brand's long-time spokesperson, Diana Hunter.
Assured Guaranty is launching a new integrated campaign to raise awareness for the New York-based municipal bond holder by creating the perfect city. The "Bright Shining City" creative
, developed by The Gate | New York, imagines the ideal city where no one would ever need insurance to contrast with the reality that people actually do need protection. The spot ends by introducing the brand's new "A Stronger Bond' tagline. The campaign will run across digital and print channels, with TV spots appearing on CNN, CNBC, Fox Business, Fox News and Golf Channel.
The campaign introduces a "beer cloud" that stands nine feet high and can empty a 50-gallon keg in under three minutes.
Although many companies have come out in support of women or diversity, physical disabilities haven't received as much recognition. Wells Fargo's new campaign is designed to raise awareness of the 16% of Americans with a physical disability who still seek to realize their professional dreams. The campaign is a bid to communicate Wells Fargo’s commitment to working with people with disabilities. The "With, Always" creative, developed by SS+K, celebrates some of the significant contributions people with disabilities have made to society including Louis Braille, Stephen Farffler, Franklin Delano Roosevelt, Harriet Tubman, Farida Bedwei, Justin Dart and Vint Cerf. The agency …
The creative, developed by 72andSunny, is designed to reach the next generation of shoppers by working with fashion influencers.
Harrah’s Ak-Chin Casino is launching a new brand platform and ad campaign for the first time in the Arizona resort destination's 24-year history. This awareness push coincides with the multi-million dollar reopening to include a new 300 room hotel tower, expanded gaming floor, new Bingo Hall, restaurants and a spa. A 20,000 square foot concert venue and remodeled pool are slated to open in 2019. The creative, developed and produced with i.d.e.a., shows off the upgraded property and its amenities by leveraging a new style of animation and graphic creation that utilizes Cinema 4D. The end result, executed with Madrid's …