Modern Acupuncture is unveiling the health and beauty franchise's new motto, "Let's Tingle," as AOR StrawberryFrog attempts to shift acupuncture treatment to the mainstream. To date, the chain operates 29 locations, though 488 regional developer licenses have been awarded as well as 140 franchise licenses.  The creative uses images shot by Swedish photographer Henrik Halvarsson, known for his work with H&M that show attractive people striking power poses alongside messages like "Be a Zen Goddess."  As opposed to straightforward educational messaging, the StrawberryFrog team devised a strategy to make potential clients think about healthcare differently. The campaign touts  acupuncture as …

Creative is themed around how Rite Aid gives flu shots so people don't miss important events like anniversaries or family trips.