Travelers Insurance demonstrates a snowball effect. Old Navy hangs on by a wire. Intel multiplies. Let's launch!

Vote for relish. Can you smell what Au Bon Pain is baking? The Effies get a makeover. Let's launch!

Football. Babies. Flying cars. Let's launch!

M&Ms launches a campaign offering a reward of 2 million dark chocolate M&Ms for the return of "The Scream." Said campaign is mentioned in this column--and two days later, "The Scream" is found. Draw your own conclusions. Let's launch!