Out to Launch

Football. Babies. Flying cars. Let's launch!

Dunkin' Donuts has launched eight new TV spots to complement the slew of ads it ran back in April. All use the new tagline, "America runs on Dunkin'." "Sled" features New England Patriots' linebacker Richard Seymour and shows the lengths he'll go for a Dunkin' Donuts breakfast sandwich. "Air Quotes" hits close to home, since I have a habit of overusing them. The spot mocks convenience-store coffee; it must be air quoted.... because it's not real coffee! "Human Interest" underscores why cutesy animal stories should not get in the way of a coffee break. "Lefty Loosey,"states what we all know: Work is more efficient with coffee. In this case, DD's. In "Job Interview," a woman sneaks to an interview during work hours. She gets the job because she downs a smoothie beforehand. "Autopilot" shows a man getting through his morning via robotic motions. "Fritalian" makes fun of people trying to order a grande, no-whip, half-caf, double shot of espresso latte from that "other" coffee chain. "Alarm Click Catastrophe" illustrates DD's breakfast options if you're running late. Hill Holliday handled all aspects of the campaign.



Monday marked the World First Aid Day, and the Red Cross in Toronto launched a two-day public-service campaign to grab people's attention about the importance of knowing CPR and first aid. Creative was placed at two high-traffic cinemas in Toronto and is compelling. Life-sized decals of a collapsed man or woman were placed at the bottom of a stairwell, making it look like someone fell down. The decal of the woman even features her purse by her side, its contents strewn about. Adjoining copy reads: "Know what to do." Click here to see the decal from a distance and here to see it closeup. Very realistic. In addition, first-aid instructors were on hand to demonstrate CPR and provide information about CPR and first-aid classes. Downtown Partners created the campaign.

What would you do if you didn't work in advertising? Apparently, I'd be a knife thrower's assistant. Wunderman created a candid look at the advertising industry in a print ad running in the Advertising Week Official Guide. The ad features Wunderman creative director Wayne Schombs, and asks what the skills acquired in advertising translate to. Readers are driven to to find out what they can do with their talents. I didn't check off back-stabbing as a learned trait, which must be why I'm merely an assistant.

ESPN launched several ads in August to promote the arrival of "Monday Night Football." "Office" shows a guy having bad weekend flashbacks, then realizing he's one Monday closer to "Monday Night Football." "Good Morning" shows a man having a bad work week and even worse weekend--it includes a broken lawnmower and an injured thumb--but the thought of "MNF" keeps him going. "Bus Stop" posits a man daydreaming about football season while waiting for the bus. A man stuck in "Traffic" relives bringing his cat to the vet over the weekend. "Monday on Mind" is my favorite. In it, various men, and one woman--thank you for acknowledging that some women like football--are humming the "MNF" theme song. Wieden + Kennedy handled all aspects of the campaign.

The NFL Network launched a TV spot last week featuring bad karaoke skills from NFL players, such as Tony Gonzalez, Chad Johnson, Keyshawn Johnson, Warren Sapp and Jeremy Shockey. The ad promotes NFL Replay, a program that re-airs four of the weekend's best games on the following Tuesday and Wednesday nights. The ad also features a bevy of rump-shaking cheerleaders to offset the bad lip-synching. In addition, the campaign includes radio, print and online components. Triple Double created the campaign and Media Storm handled the media buying.

GM shows that it's above the competition in "Elevation." The 60-second ad promotes GM's 100,000-mile/five-year powertrain warranty program. The spot shows scores of people stuck in traffic--but those partaking in the GM program are elevated to higher levels. Click here to watch "Elevation." The campaign consists of print, online, outdoor and viral components that were placed on YouTube. The YouTube videos resemble vacation videos that pick up something strange in the sky. Flying cars, to be exact. Click here and here to see the viral ads. Deutsch LA created the campaign and GM Planworks handled the media buy.

"The little things are everything" is the tagline for a TV ad promoting Huggies' new line of diapers: Huggies Supreme Gentle Care and Huggies Supreme Natural Fit. The diapers replace the brand's current line of Supreme diapers and launched this month in stores nationwide. The products are backed by a multimillion-dollar ad campaign that includes TV, print, online, direct mail and a national Disney promotion running from September through November. "Little or Nothing" shows a baby girl who would rather be naked than wear clothes. The spot takes a shot at its competition, specifically Pampers Cruisers. Click here to watch the ad.Oglivy & Mather NY created the print and TV ads. Mindshare handled the ad buy. launched an online campaign this week driving traffic to the newly launched WTCFlag.orgWeb site. The site is part of an overall effort to raise money for the World Trade Center Memorial and Museum. Site visitors can add their name to an American Flag and also make a donation. Online ads are running on and Copy describes the need for a memorial. "We needed one then to hope. We need one now to heal." EchoDitto helped create the Web site.

The New York Stock Exchange launched a print and TV campaign yesterday using the new tagline "One market. Infinite possibilities." "Movers and Shakers" illustrates the choices investors, traders and listed companies are offered by NYSE. Click here to watch the ad. Two additional ads, "Ambition" and "Boundaries," will launch Sept. 18. The spots are airing on national cable and network TV. One print ad, "Chess," highlights the different choices in trading, while "Buffett" features Warren Buffett and copy explaining that his company, Berkshire Hathaway, is listed on the NYSE. Fallon created the campaign and Starlink handled the media buy.

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