• Foria's 'More People Masturbate than _' Campaign
    Foria the health and sexual wellness company, is launching with a new ad campaign titled ‘More people masturbate than __’ created by ad agency TDA Boulder. The campaign is timed to Masturbation Month, which is May. The social campaign aims to destigmatize self-pleasure and normalize masturbation with some simple facts: more people masturbate than do yoga; more people masturbate than run; and more people masturbate than read.  “We’re using Masturbation May to smash taboos and celebrate masturbation and pleasure,” stated Jonathan Schoenberg, ECD & Partner, TDA Boulder. “88% of all Americans masturbate, but more than half of those surveyed …
  • CLA Says It Will 'Get You There' In New Brand Awareness Campaign
    Financial company CliftonLarsonAllen launched its first comprehensive brand awareness campaign that addresses the challenges and tensions clients face today. The firm with with marketing agency The Shipyard on the project.  Research led to the new positioning, “Deeply Invested,” which reflects CLA’s dedicated relationship with its clients. In the campaign, titled “We’ll Get You There,” a riderless bicycle brings viewers on a animated tour of the many industries CLA serves, from construction sites to hospital halls to government corridors.  “The bike’s empty seat is an invitation to ride with CLA, to balance what’s right for the business with what’s best for everyone who depends …
  • NY Lottery Unleashes Song You And Your Dog Will Love
    After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, “Wanna Go for a Walk?” Creative is by McCann New York. The song features a unique instrumentation composed using all the sounds that dogs love most, like squeaky toys, leash jingles, duck quacks, doorbells, clickers and more. Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together. The song is available on Spotify, and its accompanying …
  • BambooHR Promotes 'Wellness' For HR Pros
    This campaign is an acknowledgement of the challenges people in human resources face, particularly in the last two years.
  • For A 'Good Time,' Call Cantine Maschio's Prosecco
    The work positions the sparkling wine as making every day special.
  • Serta Simmons Launches 'Sleep First Class' Campaign
    Serta Simmons is out with a new campaign from Badger Agency called “Sleep First Class,” that positions the company’s line of beds as providing high-quality sleep (with style) that helps people live healthier lives.  “Our ‘Sleep First Class’ campaign elevates sleep to a luxury – one that speaks to those who want the best in life and understand the importance of consistent sleep, night after night,” said Madonna Badger, chief creative officer at the Badger Agency. The campaign was directed by Oscar-winning cinematographer Janusz Kaminski, whose storytelling approach merges the technical with the emotional. Sample the work here.
  • Coors Light Cools Miami With Chillboards
    Coors Light has launched a new ad campaign in Miami that encourages Americans to save on home cooling.
  • S&P Global Launches 'Seek & Prosper' Campaign
    S&P Global, purveyor of corporate credit ratings and other financial information and related analytics, has launched what it is calling its first international and integrated marketing campaign.  The new effort was created with agency Joan Creative.    The campaign is called “Seek & Prosper,” which purports to show how curiosity and an open mind can create a path to a more equitable, sustainable future and how S&P Global’s services allow customers to work smarter, better and faster.  The campaign includes a film shot underwater that follows diver exploring the ocean. The voiceover encourages people to go beyond …
  • 'Happier Place' Takes Gentle Approach To Mental-Health Awareness
    A guerilla-marketing campaign has hit Richmond, Virginia, to highlight a social crisis.
  • Colectivo Touts Special Brew Made Just For Moms
    In celebration of Mother’s Day (May 8), Milwaukee-based coffee roaster Colectivo Coffee is offering a special, limited-time "Mom's Coffee." The coffee comes from an association of female producers in Colombia called "Las Rosas" (The Roses) and is available online as well as at Colectivo Cafés. The special edition blend is supported by a social media campaign appearing on Facebook, Instagram and Colectivo social media channels.  The campaign was created by agency Hanson Dodge, also based in Milwaukee-based. The independent shop was named Colectivo’s agency of record in February.  HD is also handling the media buying and planning. …
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