"Too Much College Football is Never Too Much" understands the obsessive nature of sports fans.

The new bottle becomes the inspiration for the soundscape.

The 60-second spot by the Marc & Gio agency is inspired by the work at Cinetta, the famed Italian studio.

The digital out-of-home activation is part of the company's ongoing "The Future is Unfolding" campaign with Samsung.

BBDO MLPS positions Black Label Bacon as a holiday peacemaker.