TV spots will air in select markets and videos will run on cable, OTT, pre-roll and paid social. Print ads will also run in various lifestyle publications.
The campaign includes 60-, 30- and 15-second videos as well as digital advertising, social media, PR, influencer engagement and community engagement.
The event will be shared and broadcast globally through Malibu's digital channels through September with updated content dropping throughout the summer.
The campaign is being supported through social media channels, and integrated with select media partners and Illy brand experiences.
The campaign includes TV, radio, print, out-of-home, and digital PSAs that direct women to KnowYourGirls.org.
The spot demonstrates what can go wrong when you can't trust the battery power inside your new smart door lock.
The "Doodle Method" campaign is an original scripted six-episode series that follows a quirky life coach, Lindsay Conner, in her quest to help people.
The new logo, brand and name will be used to promote the brand to tour operators, consumers and the media across seven key overseas markets.
The ads will run across connected TV, pre-roll, digital display, rich media display and social channels and specifically target friends, couples and families.
The new spot will run across networks like HGTV. There will also be online video coming later in the month.