CresCom, one of the bigger community banks in the Carolinas is out with a new campaign from The Brandon Agenc y titled “Nice Banking.”
The campaign is built around the idea that some consumers want a different banking experience—more personal and more caring—than larger regional and national banks tend to provide.
TV spots will air in select markets and videos will run on cable, OTT, pre-roll and paid social, with each tagged to specific product-focused promotions which will change quarterly. Print ads will also run in various lifestyle publications.
The agency also created for CresCom a unique URL that dovetails nicely with the campaign theme: www.haveanicebank.com.