To celebrate Martin Luther King Jr.’s Birthday and the 60th anniversary of his iconic I Have A Dream speech, sneaker and streetwear retailer Snipes worked with Roya Marsh, a poet, performer, educator and activist, from the Bronx, NY, to reimagine the address. The reimagining can be accessed here. Marsh is the author of dayliGht and works toward Queer liberation and dismantling white supremacy. She is the co-founder of the Bronx Poet Laureate, a PEN America Emerging Voices Mentor, Lamda Literary faculty and the awardee of the 2021 Lotus Foundation Prize for poetry. She’s performed at …

Advance Auto Parts is debuting a new ad, called “The Climber,” with creative from TMA.  It’s billed as a “companion ad” to the “Diehards Choose DieHard” campaign that broke last year for the relaunched DieHard battery brand.  The new advertising tells the story of Kirstie Ennis, a former Marine sergeant, world-renowned climber and action-sports enthusiast who has overcome all odds to scale six of the world’s tallest mountains.   The 60-second film is a mini-documentary that celebrates Kirstie’s story, highlights her fighting spirit, and champions her return to conquer Mount Everest.    Shot in a single day in …

TD Bank has announced a naming rights extension in partnership with Boston Bruins owner Delaware North that keeps the team’s arena name as ‘TD Garden’ through 2045.  The bank, which has been naming rights partner since 2005, said the extension further exemplifies TD’s “commitment to serving the Boston and greater New England communities, as well as further bettering the historic TD Garden.”  The naming rights extension comes only a few years after Delaware North completed a $100 million renovation and expansion of TD Garden, adding 50,000 square feet of additional space on all levels.  Additionally, as the official bank of the …

Mint Mobile and Ryan Reynolds released an ad this week that was created using ChatGPT artificial intelligence technology. The results, as Ryan put it were “mildly terrifying.”   But very funny.    Reynolds notes in the ad that ChatGPT was instructed to create an ad in his voice, using a joke, and a curse word with messaging that reminded viewers the company’s holiday …

Two 30-second TV spots highlight the brand's energy push.

The parody spots underscore the help a gym membership can provide.

Marketing agency RP3 this week launched a new brand campaign for client Giant Food that celebrates Giant’s longtime service to the Washington, D.C./Baltimore metro region. The effort, entitled “Find Your Local,” kicks off January 5 and includes a series of four vignettes featuring real Giant shoppers who live in the region, sharing their stories about and experiences with the long-standing local grocer. Three of the spots will launch this week on local TV stations in Washington, D.C., Baltimore, Northern Virginia, and parts of Delaware.  They will also run online on streaming video platforms such as Hulu.  The initial launch will …