TD Bank has announced a naming rights extension in partnership with Boston Bruins owner Delaware North that keeps the team’s arena name as ‘TD Garden’ through 2045.
The bank, which has been naming rights partner since 2005, said the extension further exemplifies TD’s “commitment to serving the Boston and greater New England communities, as well as further bettering the historic TD Garden.”
The naming rights extension comes only a few years after Delaware North completed a $100 million renovation and expansion of TD Garden, adding 50,000 square feet of additional space on all levels.
Additionally, as the official bank of the Boston Bruins, TD Bank will be featured on the helmets of the team through the 2044/45 season.
TD will also partner with the Bruins on a variety of initiatives throughout the hockey season, including, “Small Business Takeovers,” where TD Bank will grant all digital advertising at TD Garden to a small local business for the duration of the game. The bank will also host “Community Clubhouse” events that provide youth groups and local New England community-based organizations with blocks of tickets to every home game.
With the extension the bank is also committing more than $15 million in community programming to make the arts more accessible and inclusive. Through "Access the Arts," two new programs are launching now, the "TD Guest List" and the "TD Garden House Artist." TD Guest List provides complimentary tickets to TD Garden experiences each year to a nominated individual or group from an underserved or underrepresented community. The TD Garden House Artist program commissions local artists from underrepresented communities to create transformative art in and around TD Garden.