• NEW! Planet Fitness Has Dibs On Naming 9th Planet; Sun Basket Launches Kid-Designed Recipes
    Astronomers are searching for an elusive ninth planet that's 10 times the size of earth. Planet Fitness scored a deal with the International Space Organization to have the next planet found be named Planet Fitness. In return, the company will power the organization's massive telescope with energy generated from Planet Fitness treadmills. Sounds fair. Hill Holliday created the campaign. Sun Basket meal delivery service figured out the way to get kids to eat: have them become the chefs and design their own meal plans. The Kids Plan, available April 1, is full of ...
  • NEW! Buffalo Wild Wings Launches Rally Beard Sauce, SwimToday Creates Eau de Chlorine
    Who doesn't love a good April Fool's Day prank? Here's a look at a pair of quirky jokes created by Buffalo Wild Wings and SwimToday. Buffalo Wild Wings created a Rally Beard Sauce for sports fans who grow beards during tournament and playoff seasons.Watch Buffalo Wild Wings' chief sauceologist demonstrate how to apply the sauce: rubbed inside the beard in a downward, 45-degree angle to promote beard growth. Leave it on for a minute, then take a wet nap to remove excess sauce. SwimToday, powered by USA Swimming, developed a signature fragrance called ...
  • NEW! Whopper Toothpaste: So You Never Have To Brush The Flame-Broiled Taste Away
    I don't know about you, but this campaign leaves an April Fool's taste in my mouth. Burger King France created Whopper toothpaste, for those times when you really don't want to brush the flame-broiled taste away, yet still want to maintain a semblance of a social life. Created by Buzzman, the toothpaste contains active Whopper extracts. Hopefully there's no sesame seeds, or else someone is flossing again! An accompanying video shows a man whose wife left him because he stopped brushing his teeth and his breath must be really ripe at that point. The ...
  • Facebook Launches 'Make Facebook Your Facebook'
    Facebook launched "Make Facebook Your Facebook" in Germany, which illustrates how users can customize the social media platform into something that best reflects them. The campaign, by Wieden+Kennedy Amsterdam, uses snippets from video submissions from Germans with Facebook pages to educate users about common misconceptions about the social network. One video shows how to hide posts because not everyone loves adorable cat videos. Germans also hate the type of news found on Facebook, since it doesn't add or enrich their lives in any way. Who wants 1,000 friend requests a day from ...
  • Meet ROMBOT, Romania's AI Ambassador
    Following negative global media coverage about Romanians, which affected tourism and the work force, ROM chocolate, a chocolate bar wrapped in the national flag, teamed up with McCann Worldgroup Romania to create ROMBOT, the first artificial intelligence ambassador for a country. Romanians were invited to live chat with the ROMBOT, to teach it about the country. Think of simple questions like "What do you eat?" "What music do you listen to?" and "What's the country's favorite sport?" Almost 1 million answers were registered on the website, so ROMBOT is packed with valuable facts about Romania. ...
  • Chatscene App Lets Users Find Friends Nearby To Intereact IRL
    Random iPhone App of the week: Chatscene is a social networking app that lets users see if their friends are in the same neighborhood, and also make new friends and interact with folks at their favorite watering hole. Users can see a list of profiles in their immediate vicinity, along with basic information such as mutual likes and friends. People can also be filtered by gender and relationship status. People can chat with folks nearby without exchanging names and phone numbers. At least this online app encourages hanging out in real life. This is progress. ...
  • BoKU Superfood Helps Dad, Baby Compete In Spartan Race
    I came across this amusing video for BoKU Superfood and the rise of endurance races. The company teamed up with Spartan Race to showcase how a plant-based, vegan protein can help an athlete meet his or her fitness goals. The video was shot in one day using one real baby, one fake baby and a drone. A dad signs up for a Spartan race on a whim. He drinks his BoKU shakes and feels ready to take on the world. One small problem: He has to watch his baby that day. Rather than skip the ...
  • NEW! Bayer Aspirin Hopes To Save Lives With 'HeroSmiths'
    Can you solve a jigsaw puzzle on Instagram? Make Facebook your Facebook. Let's launch!
  • NEW! Hotels.com Is Full Of Rewards, Says Captain Obvious
    In the words of Captain Obvious, "Life isn't always rewarding, but Hotels.com is." The quirky company spokesman is back, promoting the Hotels.com Rewards Program that allows members to unlock immediate hotel savings while earning free nights to use at later dates. In "Binge," a couple watches 10 seasons of a TV series nonstop. They haven't read the mail or showered, and they missed Grandpa's birthday and funeral. Soap, stat. "First Date" is a riot. Rarely do people ever resemble their online dating pictures -- a fact clear to one woman when she meets ...
  • NEW! Toronto Silent Film Festival Creates Instagram Jigsaw Puzzle
    The Toronto Silent Film Festival, running from April 6-11, is taking advantage of Instagram's new save feature to promote its upcoming movie fest. The Instagram Jigsaw Puzzle, created by Red Lion, is more complicated than it sounds. To put the puzzle together, users have to search for and save each piece in the correct order. Once the order is correct, the original image will appear in a person's Saved feed. There are 21 pieces and 51,090,942,171,709,440,000 combinations -- I'm so happy I didn't have to do that math. The festival is offering a ...
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