The campaign, from agency Blk-Ops, will progress with stories from innovators leveraging AI technology to execute groundbreaking ideas.
The media approach is customized to reach 76's more active/sophisticated/tech-savvy target through various platforms.
"A Man Like You" short film follows an alien who discovers how to be a man with the help of a young boy. In the end, a real man is simply a good human.
The $5.2 million paid media investment will focus on reaching key target markets through TV, radio, print, digital, audio, out-of-home and social media advertising.
The campaign features TV, digital and print, including "Philadelphia Magazine" and "Philadelphia Style Magazine." Outdoor billboards use directional call-outs to entice drivers.
Universal Parks & Resorts and its agency David&Goliath (D&G) are introducing the destination's new national brand campaign that pivots away from traditional theme parks advertising by speaking directly to kids. “Now more than ever kids are growing up fast, and we wanted to be a part of that growth,” said David Angelo, founder & chairman, D&G. “But instead of telling kids ‘you don’t have to grow up,’ we let them speak for themselves. The black-and-white creative features children speaking directly to the camera while engaged in Universal experiences, like the Harry Potter and Back to the Future adventures. The ...
As part of its marketing effort during the ongoing Winter games, Olympics sponsor Intel has created a docuseries that profiles the journeys of four competing athletes including Marissa and Hannah Brandt, Ayuma Hirano and Fan Kexin. According to the company the series documents "moments of triumph and perseverance" that led the athletes to the Games. Series production showcases the firm’s VR technology. Separately, and in what’s said to be an Olympics first, Intel, working with NBC and other rights holders will record 30 Olympics events with its VR technology. Those events will be accessible via the NBC Sports VR app ...
Reflecting the cultural diversity of the New York City area, the spots go a step further, featuring two patients telling their stories in their native languages.
The film, directed by Salomon Ligthelm, aims to change people's perspective toward the winter season with contrasting images of the winter landscape with fire.
One digital banner suggests, "Score major brownie points" and provides a recipe for garam masala brownies joined by the message "rich, warm spices add an exotic twist."