Intel Documents Athletes, Events With Its VR Technology

As part of its marketing effort during the ongoing Winter games, Olympics sponsor Intel has created a docuseries that profiles the journeys of four competing athletes including Marissa and Hannah Brandt, Ayuma Hirano and Fan Kexin. 

According to the company the series documents "moments of triumph and perseverance" that led the athletes to the Games. Series production showcases the firm’s VR technology. 

Separately, and in what’s said to be an Olympics first, Intel, working with NBC and other rights holders will record 30 Olympics events with its VR technology. Those events will be accessible via the NBC Sports VR app for fans to experience. 

Commenting on her participation in the docuseries, Hannah Brandt stated, “One of the hardest parts of competing at this level is being on the road, away from friends and family.” She added that “it’s been amazing to use Intel technology to stay connected with our parents, friends and even fans around the world. The fact they’ll be able to use this technology to experience the games right here with us as we go for gold in PyeongChang makes it even more special.”




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