While not directly aligning with the Winter Olympics, Ancestry.com is referencing "America’s greatness in sports on the international stage" with a new campaign that features U.S. Olympic gold medal winning hockey players Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider. Developed with agency Droga5, the “America’s Greatness Comes from Everywhere” uses the familiar Ancestry template of revealing backgrounds of the featured personalities. The team members’ DNA results uncovered Italian, Middle Eastern, Southern Asian and Russian ancestry, to name a few. Have a look at the creative here. The 60-second spot debuted Friday ...
Developed with FCB Canada, the creative is designed to show how openness and multiculturalism make Canada a "role model for the world."
This message falls under Under Armour's broader "Unlike Any" campaign, which "celebrates female athletes who have shattered expectations, challenged the status quo and risen above gender comparisons."
The TV spot first debuted in Boston during the Super Bowl on February 4, and will expand to select U.S. markets over the next several months.
Men's hair loss treatment startup Keeps positions itself as a digital-first, direct-to-consumer brand but believes its message will resonate well on TV.
The campaign is being amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, among others. These media outlets will deliver documentary-style films, articles and social videos around a number of New Balance athletes.
The campaign's centerpiece is a 30-second TV spot targeting non-riders living in the community, aged 25 - 54. Additional campaign elements include digital banners and displays, paid social as well as out-of-home activations.
The creative appears in a variety of media including national print, broadcast, digital and social media networks. Targeting moms, the network buy will encompass broadcast networks, as well as Bravo, Food Network, TV Land, Oxygen, and VH1, among others.
On the Monday after Super Bowl Sunday, more people call in "sick" to work than any other day of the year. For obvious reasons. Yeah, there's something about watching the Super Bowl that gives a lot of working people fevers, sore throats and headaches by Monday morning. A recent survey commissioned by Mucinex and The Workforce Institute at Kronos Incorporated revealed that nearly 1 in 5 employed Americans (19%) claimed they have previously missed work on the Monday after the Big Game. Additionally, 25% feel that the Monday after the Big Game should be considered a national ...
The media buy is targeting Millennials across social channels and will be served to 80 million Credit Karma users during the Super Bowl.