by Steve McClellan on Apr 29, 3:02 PM
California vacation spot MammothLakes has unveiled an inclusion-focused
marketing campaign that purports to challenge stereotypes and invites everyone to experience the magic of the outdoors, regardless of age, ethnicity, body type or skill level. The tourist destination collaborated with The Shipyard on the campaign. Featured in the campaign is Craig DiMartino, a climber and motivational speaker, who’s story of recovery from life-threatening injury to empowerment resonates as he leads both …
by Steve McClellan on Apr 22, 11:45 AM
Sports footwear and apparel company Puma has launched its first worldwide brand campaign in 10 years. It’s called “Forever. Faster. See The Game Like We Do.” The campaign is designed to convey the brand’s “unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like Puma does.” Havas Media is handling the 19-country media plan which includes video on demand, television, social and out-of-home media with agreements in place with partners such as Netflix, Amazon, Dazn, TikTok …
by Steve McClellan on Apr 18, 11:15 AM
Louisville Slugger is partnering with 2023 National League MVP Ronald Acuña and Philadelphia Phillies left fielder Kyle Shwarber to introduce its new MLB Prime bat – which the iconic bat maker bills as the densest wooden bat ever made. And, in the hands of a powerful hitter like Acuña, it’s louder than ever, according to
by Fern Siegel on Apr 17, 10:00 AM
Bakery's OOH and print work notes how the trend replaces previous incarnations.
by Fern Siegel on Apr 16, 10:00 AM
Ad agency Translation turns the candy's texture into a humorous distraction.
by Fern Siegel on Apr 12, 10:00 AM
Homa experiences the delight of a perfect tee shot in his new Pro/SLX shoes from FootJoy.
by Steve McClellan on Apr 4, 3:39 PM
Truist has unveiled a new campaign, “Unstoppable Together,” which it developed with agency StrawberryFrog. “As a purpose-driven bank, we formed our company with the purpose to inspire and build better lives and communities, and it’s through care that we bring that to life—care is core to our DNA,” said Sherry Graziano, head of digital, client experience, and marketing for Truist. “Our …
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