• Mammoth Lakes Destination Campaign Focuses On Inclusion
    California vacation spot MammothLakes has unveiled an inclusion-focused marketing campaign that purports to challenge stereotypes and invites everyone to experience the magic of the outdoors, regardless of age, ethnicity, body type or skill level. The tourist destination collaborated with The Shipyard on the campaign.   Featured in the campaign is Craig DiMartino, a climber and motivational speaker, who’s story of recovery from life-threatening injury to empowerment resonates as he leads both …
  • Havas Leading Media On Global Puma Campaign
    Sports footwear and apparel company Puma has launched its first worldwide brand campaign in 10 years. It’s called “Forever. Faster. See The Game Like We Do.” The campaign is designed to convey the brand’s “unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like Puma does.”  Havas Media is handling the 19-country media plan which includes video on demand, television, social and out-of-home media with agreements in place with partners such as Netflix, Amazon, Dazn, TikTok …
  • The New MLB Prime: It's One Loud-Cracking Bat
      Louisville Slugger is partnering with 2023 National League MVP Ronald Acuña and Philadelphia Phillies left fielder Kyle Shwarber to introduce its new MLB Prime bat – which the iconic bat maker bills as the densest wooden bat ever made.   And, in the hands of a powerful hitter like Acuña, it’s louder than ever, according to
  • Diageo Revamps Cocktail Shaker As Ready-To-Serve Take Center Stage
    Bakery's OOH and print work notes how the trend replaces previous incarnations.
  • Crunch Transforms A Candy Bar Into Airport 'Fun'
    Ad agency Translation turns the candy's texture into a humorous distraction.
  • Homa Takes 'Joy Ride' After Perfect Shot
    Homa experiences the delight of a perfect tee shot in his new Pro/SLX shoes from FootJoy.
  • Truist's 'Unstoppable Together' Campaign
    Truist has unveiled a new campaign, “Unstoppable Together,” which it developed with agency StrawberryFrog.   “As a purpose-driven bank, we formed our company with the purpose to inspire and build better lives and communities, and it’s through care that we bring that to life—care is core to our DNA,” said Sherry Graziano, head of digital, client experience, and marketing for Truist. “Our …
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