• Hill's Pet Nutrition Campaign Warns Of Obesity Dangers
    Colgate-Palmolive (C-P) is introducing an advocacy campaign to raise awareness for the company’s Hill’s Pet Nutrition. Red Fuse Communications, the cross-agency WPP team servicing the C-P business and a part of VMLY&R created the spot, with assistance from Bipolar Studio. The “Feed the Love” creative educates owners about the dangers of pet obesity by emotionally tugging on the heartstrings of viewers. Each of the two animated films — Poochini and Moto — follow a dog and cat owner, respectively, and their beloved buddies as they try to enjoy their everyday lives, despite the pet’s weight challenges. The solution …
  • ESPN Shows Off App's Bells And Whistles
    ESPN is promoting its app with splashy visuals, celeb cameos, and an original rap song by emerging artist Chika in her first ad collaboration. The “One App, One Tap” creative, developed with Butler, Shine, Stern & Partners (BSSP), intermixes images of sports with pop culture moments aligned with the lyrics cited in Chika’s tune. As viewers continue to decrease their time spent watching ESPN’s traditional channels, the company is betting this app will play a significant role in its future as viewing behaviors evolve. The spot airs across platforms nationally, supported with online …
  • WT Chile's 'Nature Is Calling For Help' Campaign For WWF
    The agency helped capture sounds for the ads of an Australian magpie mimicking a firemen's sirens.
  • Atlas Ocean Voyages Debuts First Consumer Campaign 'At Last...Atlas' From Marca
    The campaign punctuates the brand's message that "It's time to return to something brand new."
  • Colgate Wants You To Put On A Happy Face
    This animated film is just one part of Colgate's broader Optimism campaign.
  • Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's Jury
    Tiffany Rolfe, Global Chief Creative Officer of R/GA, has been tapped to lead the jury for the 79th Annual OAAA Obie Awards. The call-for-entries kicked off Thursday for the awards competition that honors creative excellence in out-of-home advertising design. Other judges this year include: • Shepard Fairey, Artist • Susan Hoffman, Chairman, Wieden+Kennedy • Kevin Grady, Executive Vice President, Head of Design, FCB Chicago • Jonathan Mildenhall, Co-Founder and Chair, TwentyFirstCenturyBrand • Jim Wilson, U.S. Chief Executive Officer, Talon Outdoor • Leslie Wingo, President and CEO, Sanders/Wingo Awards categories range from contextual …
  • One Show 2021 Opens For Entries
    The One Club For Creativity’s One Show 2021 is open for entries and this year’s programming has been impacted by the pandemic, including extended deadlines and new categories/disciplines that reflect the way the industry now works. Three categories have been reassessed and adjusted to maintain relevancy. Innovation & Transformation is an new category added to each discipline to recognize the ingenuity required to overcome limitations imposed by the Covid-19 pandemic. Virtual Events has more award opportunities in the experiential categories in several disciplines expanded to accommodate the variety of events taking place in digital environments. And Music …
  • Borjomi Water Brand Makes U.S. Debut
    The tagline is "Borjomi. Tastes Like Nature. You Just Forgot What Nature Tastes Like."
  • UNICEF 'Won't Stop' Despite Pandemic
    The "We Won't Stop" creative suggests compassion and generosity can help deliver a better future for every child.
  • Dick's Sporting Goods Holiday Ad: The Sequel
    Titled "Night At The Distribution Center," it features an array of sporting goods and apparel come to life.
« Previous Entries