PetSafe Seeks To Automate Poo Pickup

PetSafe is relaunching the electronic pet training product brand’s ScoopFree Self-Cleaning litter box just in time for holiday gift giving season.

The creative, developed with Chemistry, features cat celebrity Inky Winky, as a voiceover overly dramatizes how cleaning cat’s litter box is tied to nagging guilt and frustration. Notably, the shoot was done in a single day with less than two weeks from shoot to completed edits.

The campaign is running across connected TV, digital video, digital audio, display ads and social media, including Facebook and Instagram.

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