ESPN Shows Off App's Bells And Whistles

ESPN is promoting its app with splashy visuals, celeb cameos, and an original rap song by emerging artist Chika in her first ad collaboration.

The “One App, One Tap” creative, developed with Butler, Shine, Stern & Partners (BSSP), intermixes images of sports with pop culture moments aligned with the lyrics cited in Chika’s tune. As viewers continue to decrease their time spent watching ESPN’s traditional channels, the company is betting this app will play a significant role in its future as viewing behaviors evolve.

The spot airs across platforms nationally, supported with online video, display, social and streaming audio elements both on- and off-channel.

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