
Non-dairy creamer Nutpods has
debuted a new campaign with the tagline: "Have yourself a delicious moment."
With creative by Callen, "Smooth Break" runs across CTV,
digital and social with a 30-second, 15-second and two 6-second spots.
In the longest ad, a man talks about status meetings as his partner pours Nutpods into her coffee. Suddenly, the fridge
swings open and a 1980s-style mustached duo throws confetti and sings: “Smooth and creamy, creamy and smooth.” Every time she sips, they repeat the line.
The spot suggests Nutpods
supplies some fun and a bit of wackiness to the usual morning routine.
“We challenged Callen to make something that would stop people mid-scroll, and they went full fridge
musical,” said Patrick Coyle, CMO at Nutpods. “They didn’t just lean into weird and funny, they did a cannonball into it. It’s the kind of work that makes you laugh, rewind,
and actually remember the brand, which is exactly what we needed.”
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