• by Fern Siegel , 3 hours ago

Intimidated by the stock market? Unsure what to ask a broker? For young or new investors, Acorns has some answers.

The saving and investing app aims to make investing easy by promoting financial wellness for all. The "Show Your Potential" in-house campaign features real-life, relatable stories to underscore that point. "Featuring them was our way of pedestaling the people who live what Acorns stands for: The belief that small steps have the potential to grow into big things,” said Patrick Figueroa, executive creative director at Acorns.

Obsessed Media handled media strategy.

“This isn’t about crypto moonshots or meme stocks,” said Kasia Leyden, CMO at Acorns. “It’s about real people — parents saving for their kids’ futures, single moms paying down debt, entrepreneurs investing spare change — most earning around $54,000 a year and watching their effort compound. Show Your Potential is a reminder that 92% of day traders lose money. But the patient ones? They win.”

Acorns recommends a diversified, expert-build investment portfolio of ETFs designed for long-term investing

The goal is to quell financial anxiety by highlighting the value of saving money for the future. There is also an investment account for kids.

“Acorns is a fundamentally different kind of fintech brand, serving an audience that’s been largely overlooked by the category,” added Barry Dan, co-founder of Obsessed Media. “We had to break free from algorithmic bias and build a media approach specific to their audience, rooted in trust and quality. That meant choosing channels and partners that don’t just chase efficiency, but actually reflect the values of the Acorns brand.”