• by Larissa Faw , November 6, 2020

UNICEF USA, part of the United Nations children’s relief fund, is attempting to elevate spirits and assure people it is still possible to make a difference despite COVID-19. 

The “We Won’t Stop” creative, developed by the community London, is designed to serve as a rallying call by suggesting compassion and generosity can help deliver a better future for every child. 

The campaign is anchored by three ads running nationally on connected TV in the U.S., as well as on digital and social.