You say hummus, and I say hommus. Cedar's Mediterranean Foods
is rebranding itself with the less familiar hommus as it seeks to gain more market share and awareness. Developed by GYK Antler
, the relaunch includes a fully redesigned website
, packaging, and social media channels. Creative introduces the new tagline "Know Better Hommus" designed to demonstrate the product's "honesty, authenticity, and family business roots" by using a unique spelling of the letter "o." This old-world traditional spelling is designed to differentiate the brand from those using hummus. The agency also helped to refresh and relaunch ...