The latest campaign targets women 14 and up to work out and look past any judgment. It doesn't matter if you jiggle; being active and moving is the main key.
The video features 15-year-old trampolinist Cerys McIntosh, 69-year-old outdoor swimmer Sue Bairstow, student kickboxer Fakhira Mohamad Hassan Mukhtar and blade-runner Debbie Squance, all exercising while Angelou's famous voice and poem is heard.
"It's in the reach of my arms. The span of my hips. The stride of my step. The curl of my lips. It's in the fire in my eyes. The flash of my teeth. The swing in my waist. The joy in my feet. Because I'm a woman, phenomenally." Rock on.