You say hummus, and I say hommus.
Cedar's Mediterranean
Foods is rebranding itself with the less familiar hommus as it seeks to gain more market share and awareness.
Developed by GYK Antler, the relaunch includes a fully redesigned website, packaging, and social media channels. Creative introduces the new tagline "Know Better Hommus" designed to demonstrate the product's "honesty,
authenticity, and family business roots" by using a unique spelling of the letter "o."
This old-world traditional spelling is designed to differentiate the brand from those using hummus. The
agency also helped to refresh and relaunch "The Chickpea Kitchen." This online cooking series will become the brand's overarching portal under which all recipes will be tagged.
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