There's An App To Calculate Common Media Formulas

by Amy Corr @MediaPostOTL, February 22, 2017

Random iPhone App of the week:The Media Math App - Advertising Calculator is an iPhone app that calculates common media formulas like CPM, GRP, Ratings and CPE, so you don't have to.

Developed by a former IPG media planner, the app was first released a year ago and calculated 11 different formulas. Users enter any two out of three values and it calculates the third. A recent update includes more formulas and a help button that explains the math behind each calculation. Download it here.

ad campaign, applications, apps, mobile

Next story loading